What is Link Exchange?

Link exchange is one of way for increasing a site rank standing in the search engines, likes Google or Yahoo!.  In other word, Link exchange is making a link between two separate sites. Usually a site will offer to other sites links and accept similar requests from others. These links can be from any site that maybe have some  similar focus or can be not at all. So, more links that you made mean higher ranking by search engines and can make your site become more popular.


Other factors that further complicate link exchanges are that linking to certain sites may backfire if they are low ranking and irrelevant, that some link exchange services charge a fee, and other calculations. The search engine may even be affected by the links to a Web page when it determines its theme, possibly confusing the sites general goal or purpose as well as misunderstanding its Search Engine Optimization campaign.

For these reasons, Search Engine Marketing specialists are needed for your business. Dot Traffic can manage your entire Search Engine Marketing campaign and your exchanged links specifically for optimum results, while keeping your Website focused, relevant and popular. Contact us now for a complete SEM campaign offer, including all the optimization means and link exchange possibilities.

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